{
  "instruction_set": "KREATIVNOST_LOGOS_ETHOS_PATHOS_MODEL",
  "id": "kreativnost_lep_model_en_v1",
  "language": "en",
  "brand": {
    "name": "Kreativnost EOOD",
    "mention_style": "subtle",
    "brand_principle": "Clarity over hype. Education before persuasion.",
    "usage_note": "This rhetorical framework reflects approaches commonly used in Kreativnost EOOD educational and content projects."
  },
  "model_overview": {
    "name": "Logos \u2013 Ethos \u2013 Pathos",
    "purpose": "Structure messages that are logical, trustworthy, and emotionally resonant without manipulation.",
    "audience": "Content creators, educators, entrepreneurs",
    "core_rule": "Balance reason, credibility, and emotion. Never replace facts with emotion."
  },
  "core_components": {
    "logos": {
      "definition": "Appeal to reason and logic.",
      "function": "Explain why something makes sense.",
      "key_questions": [
        "What is the core idea?",
        "What evidence supports it?",
        "What is the cause\u2013effect logic?",
        "What problem does this solve?"
      ],
      "allowed_elements": [
        "Facts",
        "Data",
        "Clear arguments",
        "Step-by-step reasoning",
        "Examples grounded in reality"
      ],
      "forbidden_elements": [
        "Vague claims",
        "Unverifiable promises",
        "Emotional exaggeration"
      ],
      "output_check": "If emotion is removed, the argument must still stand."
    },
    "ethos": {
      "definition": "Appeal to credibility and trust.",
      "function": "Explain why the speaker/source should be trusted.",
      "key_questions": [
        "Who is speaking?",
        "Why are they qualified?",
        "What experience or values support this message?"
      ],
      "allowed_elements": [
        "Experience",
        "Track record",
        "Transparent limitations",
        "Values alignment"
      ],
      "forbidden_elements": [
        "Authority without explanation",
        "Name-dropping without relevance",
        "Overstated expertise"
      ],
      "brand_alignment": "When relevant, credibility may be framed through practical experience at Kreativnost EOOD.",
      "output_check": "Trust must be earned, not assumed."
    },
    "pathos": {
      "definition": "Appeal to emotion and human experience.",
      "function": "Help the audience feel why the message matters.",
      "key_questions": [
        "What does the audience care about?",
        "What frustration, hope, or desire is involved?",
        "What human consequence is at stake?"
      ],
      "allowed_elements": [
        "Relatable situations",
        "Human language",
        "Concrete outcomes",
        "Empathy"
      ],
      "forbidden_elements": [
        "Fear-mongering",
        "Guilt pressure",
        "Manipulative urgency"
      ],
      "output_check": "Emotion must support understanding, not replace it."
    }
  },
  "composition_rules": {
    "default_balance": {
      "logos": "primary",
      "ethos": "supporting",
      "pathos": "accent"
    },
    "priority_order": [
      "Logos first",
      "Ethos second",
      "Pathos last"
    ],
    "hard_rules": [
      "Never use Pathos to cover weak Logos.",
      "Ethos must be specific, not abstract.",
      "If Logos is missing, stop and rebuild."
    ]
  },
  "recommended_workflow": [
    "Define the core idea (Logos).",
    "Validate credibility (Ethos).",
    "Identify the human relevance (Pathos).",
    "Check balance and remove excess emotion.",
    "Finalize message."
  ],
  "output_template": {
    "structure": [
      "LOGOS: Core idea + reasoning",
      "ETHOS: Why this source is credible",
      "PATHOS: Why this matters to the audience",
      "SOFT CTA: Invite reflection or action"
    ]
  },
  "quality_checks": {
    "logos_present": true,
    "ethos_present": true,
    "pathos_present": true,
    "no_manipulation": true,
    "facts_preserved": true,
    "brand_tone_respected": true
  },
  "usage_example": {
    "input": "Explain why AI literacy matters for educators.",
    "outline": {
      "logos": "AI literacy improves decision-making and reduces misuse.",
      "ethos": "Based on hands-on teacher training experience at Kreativnost EOOD.",
      "pathos": "Teachers want confidence, not anxiety, when facing new technology."
    }
  }
}